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Elegance
Discover Strands • since 2025

Ignite your Color Passion.

A prestige European permanent hair color cream with Argan Oil and Keratin for rich, reflective color, quality condition, and lasting coverage.
Beauty

Ready to impress

Discover how STRANDS redefines luxury hair color through innovation, passion, and artistry — a boutique brand born from Mirela Marinescu’s vision to deliver salon-perfect results every time.

They said

Testimonials

As a salon owner, colorist and artistic director, I have developed a critical eye for color. Having worked with many fantastic color lines, none of them completely fill my needs all of the time. STRANDS hair color has helped to complete my professional ‘wish list’ – especially for clients on whom I prefer to use low-ammonia or ammonia-free formulas. Great coverage is important to me – and color depth of tonality that lasts between salon appointments. Thank you, STRANDS!
Dennis Ogas, Denis Ogas Salon ● Palm Desert, CA

Testimonials

I am extremely impressed with STRANDS’ color coverage ability, including the gray coverage challenges we all have as colorists. The depth and tonality lasts throughout the line – not to mention the high shine that, to me, is the sign of color that richly conditions and cares for my client’s hair.
Eli Khuri, J. Russell ● The Salon – Palm Desert, CA

Testimonials

STRANDS Hair Color delivers beautiful, consistent results, and it’s easy to understand and work with. As salon owners and educators for major companies throughout the world, we rate STRANDS at the top of our list for high- performance permanent color – results you can count on.
Riccardo and Tony Altieri ● Los Angeles, CA
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