STRANDS Hair Color brought its spotlight to the opening of Fashion Week El Paseo with the Style & Beauty Bash and Fashion Frenzy events, demonstrating its commitment to both professional performance and beauty‑education initiatives. Founded by Mirela Marinescu, the brand—available in 62 shades enriched with argan oil—is built from the founder’s years of experience as a salon and school owner.

In addition to sponsoring the kickoff event, STRANDS also participated in the Extreme Hair segment and awarded full‑tuition scholarships for aspiring stylists through the International School of Beauty.

By aligning product performance with salon education and community support, the brand underscored its position not just as another color line, but as a partner in the professional hair‑color world.