The People Behind the Company
The STRANDS Hair Color team represents many decades of individual success stories in the professional beauty industry. Bridging all generations, each brings their own brand of knowledge and passion to the creative, trendsetting world of the Strands colorist.
Owning our own salons, spas and schools gives us direct access to observe practical product performance on an ongoing basis. STRANDS must consistently perform within our own real world of color use — before we would ever introduce anything to you. Being in the business, our internal standards are critically high — and STRANDS has passed with flying colors.
As we proudly launch our color collection nationally, we know you’ll agree… STRANDS is colorist-worthy and ready-to-wear for your fashion-aware clients throughout the country. As our tag line says: Discover Strands … and Ignite Your Color Passion!
Mirela Marinescu
STRANDS Founder and CEO
European-born and Paris-educated as a salon-spa professional, Mirela’s successful and seasoned entrepreneurial side has been in full bloom since moving from Romania to Paris and on to California in 1989.
Karina Rizvanbegovic
STRANDS Marketing Director
The STRANDS group is not only a team, it’s family! As Mirela’s daughter who grew up in the business, Karina represents the younger generation of beauty industry professionals who bring their own sense of skill, service and passion to the company and to you, its customers.
Pamela Pacheco
STRANDS Director of Education
Pamela Pacheco has been pro-active in the professional beauty industry for over 35 years. As a respected stylist, color specialist, salon owner and educator, Pamela will readily tell you that she ‘loves the passion, professionalism and wonder’ of her industry.
Amy Dahlstrom
STRANDS Education Manager
Amy Dahlstrom appreciates the strengths of the STRANDS brand. As an experienced colorist and educator who has worked with all the major hair color lines, Amy was very excited when she discovered STRANDS and its welcomed features as a permanent hair color line.
Sharon Esche-Irving & Alexander Irving
Esche & Alexander Public Relations, Inc.,
Sharon Esche and Alex Irving, the co-principals of Esche & Alexander Public Relations, Inc. represent STRANDS Hair Color as its national public relations agency of record.
Maya Jacobs
Coloring Artist
European-born and Paris-educated as a salon-spa professional, Mirela’s successful and seasoned entrepreneurial side has been in full bloom since moving from Romania to Paris and on to California in 1989.